Job: Business Development Director

Categories Marketing Sales Rep
Salary 55k to 65k
Location Davie, FL
Job Information

Director of Business Development – Director of Community Outreach

*** Must have experience in Senior Care Marketing Services (Assisted Living & Memory Care) to qualify ***

We are seeking an experienced and dedicated Director of Business Development to oversee our Sales & Marketing Team for our Assisted Living and Memory Care Residence in the Davie, Florida area.


The Director  of Business Development is responsible for overseeing our leasing and move-in team and their goals. You are expected to maintain a positive image of the community with referral sources, residents, and staff personnel.

Essential Functions:

  • Schedule, organize and conduct tours with prospective residents of independent and assisted living, memory care and skilled nursing
  • Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately
  • Create, plan, and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights
  • Develop and maintain a good working relationship with residents, families, and professional providers of care
  • Maintain a working knowledge of all software programs
  • Participate in weekend call coverage in Manager Rotation
  • Manage move ins and move outs to achieve maximum revenue
  • Treat each inquiry with value
  • Work closely with the Executive Director and Corporate Director of Sales in the development and implementation of the quarterly marketing plan
  • Create and implement a strong community outreach program
  • Media and Marketing Planning Implementation
  • Meet all expectations of occupancy and budget
  • In consultation with the Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Senior Lifestyle Corporation policy
  • Keep Executive Director informed of all sales activity daily
  • Maintain Senior Lifestyle Hot Board/Move in Move out board
  • Communicate any special needs of the incoming resident to the appropriate personnel
  • Manage use of sales toolbox
  • Assure that staff investigates every alternative before closing a lead
  • Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product
  • Understand the need of the senior and the aging process.
  • Maintain and work an active, meaningful wait list
  • Plan and implement special events monthly which prospects attend
  • Update competitive analysis quarterly
  • Maintain confidentiality of all pertinent information.
  • Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned


Bachelor’s degree is preferred but not necessary. 1-2 years of Marketing experience in Skilled Care is required.

Qualified Marketing Directors please forward your resume for review to Eric Clay at or call Eric at 773-494-9365 for more information.


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