Job: Director of Business Development

Categories Marketing Sales Rep
Salary 55k to 65k
Location Parkville, MD
Job Information

Business Development Manager – Sales Counselor

*** Must have Senior Care (Assisted Living, Memory Care) Marketing experience to qualify ***

We are seeking an experienced and dedicated Business Development Manager – Sale Counselor to be a part of our Sales & Marketing Team for our Assisted Living Residence community in the Parkville, Maryland area.


This individual is responsible for overseeing our leasing and move-in team and their goals. You are expected to maintain a positive image of the community with referral sources, residents, and staff personnel. You will supervise the sales and marketing personnel at our community.

Essential Functions:

  • Schedule, organize and conduct tours with prospective residents of independent and assisted living, memory care and skilled nursing
  • Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately
  • Create, plan, and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights
  • Develop and maintain a good working relationship with residents, families, and professional providers of care
  • Maintain a working knowledge of all software programs
  • Participate in weekend call coverage in Manager Rotation
  • Manage move ins and move outs to achieve maximum revenue
  • Treat each inquiry with value
  • Work closely with the Executive Director and Corporate Director of Sales in the development and implementation of the quarterly marketing plan
  • Create and implement a strong community outreach program
  • Media and Marketing Planning Implementation
  • Meet all expectations of occupancy and budget
  • In consultation with the Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Senior Lifestyle Corporation policy
  • Keep Executive Director informed of all sales activity daily
  • Maintain Senior Lifestyle Hot Board/Move in Move out board
  • Communicate any special needs of the incoming resident to the appropriate personnel
  • Manage use of sales toolbox
  • Assure that staff investigates every alternative before closing a lead
  • Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product
  • Understand the need of the senior and the aging process.
  • Maintain and work an active, meaningful wait list
  • Plan and implement special events monthly which prospects attend
  • Update competitive analysis quarterly
  • Maintain confidentiality of all pertinent information.
  • Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned


1 – 2 years of Marketing experience in Assisted Living and Memory Care is required.

Qualified Senior Care Marketing Reps please forward your resume for review to Eric Clay at or call Eric at 773-494-9365 for more information.

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