Job: Nuring Home Marketing Rep

Categories Marketing Sales Rep
Location Owings Mills, MD
Job Information

Director of Sales & Marketing

We are searching for a Director of Sales & Marketing for our community Assisted Living Facility in Owings Mills, MD area.

Overview:

The Director of Sales & Marketing is responsible for making sure that the fulfilling of  leasing and move-in goals are reached. They are also expected to maintain a positive image of the community with referral sources, residents, and staff personnel. They will supervise and oversee the sales and marketing personnel at the community.

Essential Functions:

  • Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
  • Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
  • Create, plan, and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
  • Develop and maintain a good working relationship with residents, families, and professional providers of care.
  • Maintain a working knowledge of all software programs.
  • Participate in weekend call coverage in Manager Rotation.
  • Manage move ins and move outs to achieve maximum revenue.
  • Treat each inquiry with value.
  • Work closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program.
  • Media and Marketing Planning Implementation.
  • Meet all expectations of occupancy and budget.
  • In consultation with Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Corporation policy.
  • Keep Executive Director informed of all sales activity daily.
  • Communicate any special needs of the incoming resident to the appropriate personnel.
  • Manage use of sales toolbox.
  • Assure that staff investigates every alternative before closing a lead.
  • Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
  • Understand the need of the senior and the aging process.
  • Maintain and work an active, meaningful waitlist.
  • Plan and implement special events monthly which prospects attend.
  • Update competitive analysis quarterly.
  • Maintain confidentiality of all pertinent information.
  • Comply with all Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned.

Qualifications:

Level of Formal Education: Bachelor’s degree from a four-year college or university preferred, or one to two years’ experience and or training, or equivalent of education and experience.

Qualified Marketing Directors please forward your resume to Eric Clay at ericc@aurastaff.com or call Eric at 773-494-9365 for more information.

 

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